40-Year Safari Company Evolves with Mission to Provide Authentic Experiences that Advance Rewilding Efforts
High Point, North Carolina – May 27, 2025 – Imagine tracking pumas on foot in Patagonia or sitting quietly on a remote beach as thousands of penguins waddle past you. These extraordinary wildlife encounters represent the vision behind today’s transformation of Safari Professionals, with over 40 years of industry expertise, into Rewild Safaris – a reinvention that goes far beyond a name change.
This strategic evolution represents a deepened commitment to conservation-focused travel experiences. Founded by award-winning conservation photographer James Ward and safari expert Tom LaRock, Rewild Safaris connects travelers with nature in authentic, meaningful ways while directly supporting wildlife conservation initiatives.
Rewild Safaris differentiates itself in the crowded safari market through its dual mission: “To rewild the world by rewilding the traveler.” The company specializes in small-group and private safaris to both traditional destinations like East Africa and Southern Africa, as well as emerging destinations including Madagascar, Patagonia, India, Borneo, and the Arctic.
“Traditional safari experiences often treat wildlife as a spectacle viewed from a distance. At Rewild, we’re flipping that model on its head,” said Tom LaRock, co-founder of Rewild Safaris. “Our travelers don’t just observe nature, they become part of it while actively supporting conservation initiatives. This isn’t about checking animals off a list. It’s about creating a strong connection that inspires travelers to join us in protecting these incredible species and their habitats.”
Rewild Safaris offers remote, off-the-beaten-path experiences that avoid the crowds frequently encountered at popular safari destinations. Travelers experience wildlife in a more natural setting, often on foot rather than in vehicles, creating more intimate encounters with nature.
“When you’re on foot with wildlife, everything changes. You go from being the alpha to recognizing that the polar bear, gorilla, or lion is the alpha, and you develop a much deeper respect for these animals and their environments,” said James Ward, co-founder and conservation photographer. “Our safaris put you in environments where you’re not just observing wildlife from a distance. You’re immersed in their world.”
Rewild Safaris is committed to creating experiences that support conservation through direct contributions to wildlife protection efforts. The company is establishing partnerships with these organizations around the world, focusing on active participation in rewilding—helping species thrive in protected habitats and engaging local communities in sustainable tourism practices.
The company offers customized itineraries for a range of travelers, including:
- Private Safari Travelers: Individuals, couples, and families seeking unique, custom experiences
- Zoos and Aquariums: Educational groups focused on species conservation
- Travel Advisors: Partnerships with advisors seeking exceptional experiences for their clients
Unique offerings include photography-focused adventures led by Ward, allowing travelers to document extraordinary wildlife encounters while learning photography techniques from an expert.
“What constitutes luxury in safari travel is changing,” LaRock explained. “True luxury isn’t just about thread count. It’s about the experiential luxury of observing mountain gorillas in their natural habitat or witnessing polar bears roam across the Arctic tundra. It’s about disconnecting from technology to reconnect with nature in its purest form.”
Rewild Safaris’ expert team crafts each journey with meticulous attention to conservation impact, authenticity, and unparalleled wildlife encounters. Safaris range from intimate groups of as few as four travelers to a maximum of 16-18, ensuring personalized service and minimal environmental impact.
For more information about Rewild Safaris and their conservation-focused adventures, visit https://rewildsafaris.com or contact Mike@notablypr.com.
About Rewild Safaris
Rewild Safaris creates transformative, conservation-driven adventures that immerse travelers in the wild, reconnect them with nature, and directly support the protection of endangered species and ecosystems. With over 35 years of combined experience in upscale safari planning and execution, Rewild Safaris offers journeys to traditional and emerging destinations worldwide, guided by conservation photographer James Ward and safari expert Bob LaRock. The company’s mission, “Life changing. World-changing,” reflects its commitment to personal transformation through wildlife encounters and positive environmental impact.
