This privacy statement was last updated on July 27th, 2026
In this privacy notice, REWILD SAFARIS, UK LIMITED (“we“, “us” or “our“) explain what we do with the personal data we obtain about you. We recommend that you carefully read this privacy notice. In processing your personal data, we comply with the requirements of UK data protection law. This means that, among other things:
Identity Data includes photographs, images, first name, last name, any previous names, username or similar identifier, , title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
Profile Data includes your username and password, purchases or orders made by you or on your behalf, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you interact with and use our website and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Travel information is all information that is required to arrange, facilitate and deliver your travel experience. This includes, the time and date of your travel arrangements, the length of your stay, arrival and departure dates, any special preferences or requirements you may have, passenger information, passport and other ID documentation details, insurance details, your travel itinerary and other related information.
Special categories of data
We may be required to collect special categories of data about you.
When you provide us with information about a medical condition or your medical history, we will be collecting health data. You may also provide us with health or medical data when you notify us of any dietary or accessibility requirements.
If you provide us with any information about your religious beliefs, you will be providing us with religious belief data. We may collect this information to implement any adjustments to your travel experience.
We use different methods to collect your personal data including through:
2.1 Your interactions with us. This includes personal data you provide when you:
We may collect or receive personal information for a number of purposes connected with our business operations which may include the following:
3.1 To contact you through phone, mail, email and/or webforms to manage our relationship with you, notify you about changes to our website and services, and provide our services to you.
The lawful basis on which we may process this data is:
It is necessary for the performance of a contract with you.
To pursue our legitimate interest in delivering our travel experience and services to you.
3.2 To support services or products that you have purchased or want to purchase.
The lawful basis on which we may process this data is:
It is necessary for the performance of a contract with you.
To pursue our legitimate interest in delivering our travel experience and services to you.
3.3 To personalise your experience of travel and our services.
The lawful basis on which we may process this data is:
To pursue our legitimate interest in providing you with a bespoke experience of travel and our services.
3.4 To ensure your safety and security when travelling and receiving our services.
The lawful basis on which we may process this data is:
To comply with a legal obligation to which we are subject.
3.5 To manage any crisis or emergency that occurs during your travel or stay.
The lawful basis on which we may process this data is:
To perform our contract with you.
To protect the vital interests of you or another person.
To comply with a legal obligation to which we are subject.
3.6 We may process personal data for the prevention or detection of crime, including fraud and to share personal data to help other organisations perform their public tasks or official functions.
To pursue our recognised legitimate interests. We shall ensure that such processing is necessary for those purposes.
3.7 To compile and analyse statistics relating to use of our website.
The lawful basis on which we may process this data is:
To pursue our legitimate interest in improving our website.
3.8 To ensure our website and your account with us is secure.
The lawful basis on which we may process this data is:
To pursue our legitimate interest in ensuring the security of our website and services.
To comply with a legal obligation to which we are subject.
3.9 To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.
The lawful basis on which we may process this data is:
To pursue our legitimate interest in providing you with marketing communications.
Your consent.
We may share your personal data where necessary with the parties set out below for the purposes set out in How we use your personal data and our lawful basis.
4.1We may share your personal data with our parent company, SAFARI PROFESSIONALS PARTNERS LLC, trading as REWILD SAFARIS. Directors and employees of REWILD SAFARIS may be involved in providing the services to you and we may share your personal data to enable them to do so.
4.2 We may share your personal data with our suppliers and commercial partners.
We may share your personal data with zoos, aquariums, charities, conservation organisations and other partners that have recommended our services to you.
We may share your personal data with accommodation providers such as hotels and lodges. This is to ensure that the accommodation provider has all the information they require to provide their services to you.
We may also share your personal data with travel partners. Our travel partners include airlines, ground handlers, destination management companies, transport and tour providers, and guides.
We share personal data with these partners as required to provide the services to you.
4.3 We may share your data with service providers that carry out functions on our behalf such as storing and hosting data, ICT services, advertising campaigns, promotion and marketing, market research, processing payments, handling chargebacks and otherwise delivering our services.
4.4 We may share your personal data with professional advisors such as law firms, tax advisors, auditors or insurance companies or an acquirer (or prospective acquirer) of our business or website.
4.5 We may share your personal data with credit reference agencies and fraud prevention agencies, namely Experian, Equifax and TransUnion.
4.6 We may share your personal data with medical providers and emergency-service providers.
4.7 We may share your personal data with public authorities and border agencies so that you are able to travel and take part in your travel experience, for example for the purposes of border control, departure from / entry to/ your point of origin, point(s) of destination and transit destinations, security, anti-terrorism and for such other purposes as those authorities and agencies may consider necessary.
4.8 If required to do so by law or a court order, we will share your personal data with a law enforcement agency to the extent required to comply with that law or court order.
5.1 Where we share your personal data with other parties, this may require us to transfer your personal data outside of the United Kingdom (UK). This may involve transferring personal data outside the UK to countries which have laws that do not provide the same level of data protection as the UK law.
5.2 We will share your personal data within the Rewild Safaris group with Safari Professional Partners LLC. This will involve transferring your data outside the UK to our overseas offices in the USA.
5.3 We may transfer your personal data to service providers or suppliers that carry out certain functions on our behalf.
5.4 Whenever we transfer your personal data out of the UK, we will ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:
5.5 Alternatively, in certain circumstances we may transfer your personal data to our suppliers (such as accommodation providers, transport and tour providers and local tour guides) located outside the UK. Where these transfers are strictly necessary to perform our contract with you (i.e. to fulfil your safari booking) we rely on specific derogations to do so under data protection law.
5.6 We may have to transfer your personal data outside the UK if the transfer is necessary in order to protect your vital interests, where you are physically or legally incapable of giving consent (for example, in a medical emergency).
This website uses cookies. For more information about cookies, please refer to our Cookie Policy.
The inclusion of full IP addresses is blocked by us.
We are committed to the security of personal data. We take appropriate security measures to limit abuse of and unauthorised access to personal data. This ensures that only the necessary persons have access to your data, that access to the data is protected, and that our security measures are regularly reviewed.
We may collect your mobile phone number when you create an account or enable SMS-based two-factor authentication (2FA).
Your phone number is used solely to send one-time passcodes (OTP) for account login verification and security purposes.
SMS messages are strictly transactional and are not used for marketing or promotional purposes. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.
Message frequency varies depending on login activity. Message and data rates may apply.
You can disable SMS-based two-factor authentication at any time in your account settings to stop receiving SMS messages.
We keep this privacy notice under regular review and reserve the right to change it. It is recommended that you consult this privacy notice regularly in order to be aware of any changes. Wherever possible, we will inform you of changes to this privacy notice.
Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address
You have a number of rights under data protection laws in relation to your personal data.
Right of access: You have the right to access your personal data that we hold.
Right to rectification: You have the right to correct inaccurate or incomplete personal data that we hold about you.
Right to withdraw consent: If we are processing your data on the basis of consent, you have the right to revoke that consent and to have your personal data deleted. Revocation of consent will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
Right to transfer your data: You have the right to request that your personal data is transferred it in its entirety to you or a third party of your choice.
Right to object: You may object to the processing of your data. We will comply with this, unless there are justified grounds for processing your personal data which override your right to object.
Right to request restriction of processing: You may request the restriction of the processing of your personal data. For example, you may exercise this right when you dispute the accuracy of your personal data and request restriction of the processing for the period whilst the accuracy of the data is verified.
Please make sure to always clearly state who you are, so that we can be certain that we do not modify or delete any data of the wrong person.
To exercise these rights, please contact us. Please refer to the contact details at paragraph 14 of this privacy notice.
If you are not satisfied with the way in which we handle the processing of your personal data, you have the right to submit a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues https://ico.org.uk/.
Before you complain to the ICO, please ensure that you have first made your complaint to us or asked us for clarification if there is something you do not understand. The ICO will expect you to have done this before reviewing your complaint.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances you can ask us to delete your data: see Paragraph 9 of this privacy notice for further information.
Our website provides users the opportunity to opt-out of receiving communications from us at the point where we request information about you. If you choose not to opt out, then you will receive marketing communications from us.
Please contact us through the following email address support@rewildsafaris.com to request that your information is removed from our database and to not receive future marketing communications from us.
This privacy notice does not apply to third-party websites connected by links on our website. We cannot guarantee that these third parties handle your personal data in a reliable or secure manner. We recommend you read the privacy notices of these websites prior to making use of these websites.
If you have any questions about this privacy notice or about the use of your personal data or you want to exercise your privacy rights, please contact us in the following ways
Rewild Safaris UK
C/O Azets
Quay 2
139 Fountainbridge
Edinburgh, EH3 9QG, United Kingdom
Website: https://rewildsafaris.com
Email: support@rewildsafaris.com
Phone number: 800-779-2146
For the most frequently submitted requests, we also offer you the possibility to use our data request form:
Submit a request for access to the data we process about you.
Submit a request for deletion of the data if it is no longer relevant.
Submit a request to receive an export file of the data we process about you.